Many of you will already know the trials and tribulations of being a solopreneur better than I. For those of you who don’t, here’s a few:
Every day is a school day
Something that Richard Branson said has been in the back of my mind all year: “If someone offers you an amazing opportunity and you’re not sure you can do it, say yes – then learn how to do it later”. I adopted this from the outset.
What I learnt was that I love learning new stuff. It’s rewarding and validating. That’s why I loved studying for my Chartered Institute of Marketing qualification two years ago. The collaboration with others from all different industries was fantastic. It’s also vital to keep ahead of the curve, down with the kids and on top of all the latest marketing trends!
Progress not perfection
Everybody makes mistakes and that’s fine. That’s how we get better. Especially in marketing because you need to try something, measure the results, adapt it and try something different in order to find the magic formula!
Being a bit of a perfectionist, this was a hard lesson to learn. It still sits uncomfortably but I’m getting better. And the testimonials on my site and LinkedIn speak for themselves so I must be doing something right.
Stick with your tribe
I talk about this in my presentations and wrote about it in “How do I learn to love my business again”, but I have to remind myself. Not everyone is going to get what you are doing. Find your perfect customer and tell them your story because it will resonate with them.
Do what you love
Not just the type of business but the roles you play within your business. Outsource roles that don’t have to be done by you. Focus on the activities that do have to be done by you, the ones that you excel at.
For me, the first things I got outside support on were my T&Cs (thank you SL Credit Management) my bookkeeping (QuickBooks) and my tax return (HJ Accounting). For you it may be different, but I highly recommend getting your T&Cs sorted. You never know when someone is going to get a bit tricky and, being on your own, you can’t afford this financially or mentally.
Collaboration not competition
As someone who started out her working life in City of London recruitment during the nineties, this was hard to get my head around. Now I look back at the scoreboards, the pacing phone conversations and the bell-ringing deals it’s no wonder why. It was more Lioness of Leadenhall than Wolf of Wall Street, but it was intense!
This year has been all about collaboration with my fellow marketeers. I’ve met some fantastic people and hope that we continue to collaborate for a long time to come.