• SALES | MARKETING | BUSINESS DEVELOPMENT

      hoyland marketing

    • for you, the solopreneur

      Help to set up, help to grow

      Step 1

      Why do people want what you sell?

      What's going on right now that shows there's a need for the product or service you are providing?

      Step 2

      Who's your perfect customer? 

      Where are they? What do they do, what are their interests, where and how do they talk about them?

      Step 3

      What is brand and does yours work?

      What do you want to achieve? Which is the best way to get there? What marketing should you do?

      Step 4

      Which digital platforms are best? 

      Social, email, web? Which offline activities: networking, events, print advertising? What should you post?

    • for you, the SME leader

      Support to develop, diversify and grow

      Analysis

      Successful development relies on objective analysis.

      A detailed look at the environment in which you operate.

      Current social and tech trends as well political and environmental landscapes.

      Strategy

      Objectives are achievable when they are aligned. 

      Corporate, sales and marketing goals designed to work in harmony. Brand analysis to reflect core values. Strategy analysis.

      Action

      Tactics for achieving goals identified.

      Outline of activities that need to be undertaken. Timeline for completion. Allocation of roles. Coaching of individuals.

      Measure

      Metrics must be set to measure success.

      Measurements that will show progress in line with objectives. Analysis and adaption when required.

    • why use hoyland marketing?

      What customers say

      "Expert advice ... I was struggling to see any direction with regards to marketing. There are countless things I hadn't thought of and having a professional set of eyes on the business has been worth its weight in gold."

      Helen Richards

      The Little Calm Company

      Solopreneur

      "Hannah took me through my customer journey. I have since had new clients from my website and social media platforms. She listens to and understands "you" so the work expresses you and your business.​"

      Helen Clements

      Troy Accounting Ltd

      Solopreneur

      "I was able to hit the decks running and start reaping the benefits [of instagram] immediately. Plus Hannah also guided me in other elements of my web site and company strategy that has already proved very beneficial."

      Kenny Deane

      Vintage Vinyl Art

      Solopreneur

      "Working with Hannah at this stage of our business growth has been great fun and hugely rewarding. We now have a clear focus."

      Mike Compton

      Managing Director

      Zuba Ski

      Established Business

      "Having an external pair of eyes on my business has been invaluable. I recommend Hannah to anyone who needs to develop their business."

      Emma Ryan

      Managing Director

      Emma Ryan Coaching

      Established Business

      "I needed focus for my business. Hannah has given me a detailed, well researched plan and lots of ideas for getting it to the next level."

      Liz Raffles

      Managing Director

      The Mantique

      Established Business

    • how did hoyland start?

      (It's an old family name, ask me for the scandalous backstory!)

      1

      CITY

      Financial recruitment in the 90s was hard-core and this is where my work ethic comes from. I studied English (in Wales, ironically), and then lived and worked in London. My clients included CIBC, Scotiabank, Barclays and LSE.

      2

      ADVENTURE

      At the end of 1998 I packed my bags and set off around the world in search of adventure. I still believe travel is important: I love experiencing other cultures and landscapes, the energy and variety feed my creativity.

      3

      PROPERTY

      When I returned from my travels, I worked in marketing and then property. In 2001, I was headhunted to build and run a lettings business for Hampshire's leading property company. It was profitable within the first year of trading.

      4

      LEGAL

      In 2014 I joined an online conveyancing services firm. I started as a territory sales manager, was promoted to key account manager, strategic business developer, supplier manager then product sales and marketing.

      5

      LAUNCH

      Hoyland Marketing was created, like so many good ideas, after redundancy. I saw a gap in the market helping businesses make sense of marketing; cutting costs and increasing profit by creating plans and structure for development.

    • Memberships

      UK professional bodies

      Chartered Institute of Marketing

      Member Status

      British Council qualified professional association for Marketers in the UK.

      Pro Copywriters

      Pro Status

      Alliance of commercial copywriters promoting professional standards in the UK.

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