for you, the solopreneur
Help to set up, help to grow
Step 1
Why do people want what you sell?
What's going on right now that shows there's a need for the product or service you are providing?
Step 2
Who's your perfect customer?
Where are they? What do they do, what are their interests, where and how do they talk about them?
Step 3
What is brand and does yours work?
What do you want to achieve? Which is the best way to get there? What marketing should you do?
Step 4
Which digital platforms are best?
Social, email, web? Which offline activities: networking, events, print advertising? What should you post?
for you, the SME leader
Support to develop, diversify and grow
Analysis
Successful development relies on objective analysis.
A detailed look at the environment in which you operate.
Current social and tech trends as well political and environmental landscapes.
Strategy
Objectives are achievable when they are aligned.
Corporate, sales and marketing goals designed to work in harmony. Brand analysis to reflect core values. Strategy analysis.
Action
Tactics for achieving goals identified.
Outline of activities that need to be undertaken. Timeline for completion. Allocation of roles. Coaching of individuals.
Measure
Metrics must be set to measure success.
Measurements that will show progress in line with objectives. Analysis and adaption when required.
- why use hoyland marketing?
What customers say
"Expert advice ... I was struggling to see any direction with regards to marketing. There are countless things I hadn't thought of and having a professional set of eyes on the business has been worth its weight in gold."
Helen Richards
The Little Calm Company
Solopreneur
"Hannah took me through my customer journey. I have since had new clients from my website and social media platforms. She listens to and understands "you" so the work expresses you and your business."
Helen Clements
Troy Accounting Ltd
Solopreneur
"I was able to hit the decks running and start reaping the benefits [of instagram] immediately. Plus Hannah also guided me in other elements of my web site and company strategy that has already proved very beneficial."
Kenny Deane
Vintage Vinyl Art
Solopreneur
"Working with Hannah at this stage of our business growth has been great fun and hugely rewarding. We now have a clear focus."
Mike Compton
Managing Director
Zuba Ski
Established Business
"Having an external pair of eyes on my business has been invaluable. I recommend Hannah to anyone who needs to develop their business."
Emma Ryan
Managing Director
Emma Ryan Coaching
Established Business
"I needed focus for my business. Hannah has given me a detailed, well researched plan and lots of ideas for getting it to the next level."
Liz Raffles
Managing Director
The Mantique
Established Business
how did hoyland start?
(It's an old family name, ask me for the scandalous backstory!)
1CITY
Financial recruitment in the 90s was hard-core and this is where my work ethic comes from. I studied English (in Wales, ironically), and then lived and worked in London. My clients included CIBC, Scotiabank, Barclays and LSE.
2ADVENTURE
At the end of 1998 I packed my bags and set off around the world in search of adventure. I still believe travel is important: I love experiencing other cultures and landscapes, the energy and variety feed my creativity.
3PROPERTY
When I returned from my travels, I worked in marketing and then property. In 2001, I was headhunted to build and run a lettings business for Hampshire's leading property company. It was profitable within the first year of trading.
4LEGAL
In 2014 I joined an online conveyancing services firm. I started as a territory sales manager, was promoted to key account manager, strategic business developer, supplier manager then product sales and marketing.
5LAUNCH
Hoyland Marketing was created, like so many good ideas, after redundancy. I saw a gap in the market helping businesses make sense of marketing; cutting costs and increasing profit by creating plans and structure for development.
Memberships
UK professional bodies
Chartered Institute of Marketing
Member Status
British Council qualified professional association for Marketers in the UK.
Pro Copywriters
Pro Status
Alliance of commercial copywriters promoting professional standards in the UK.
love your business again
