What is brand and does yours work?
What do you want to achieve? Which is the best way to get there? What marketing should you do?
Which digital platforms are best?
Social, email, web? Which offline activities: networking, events, print advertising? What should you post?
Tactics for achieving goals identified.
Outline of activities that need to be undertaken. Timeline for completion. Allocation of roles. Coaching of individuals.
Metrics must be set to measure success.
Measurements that will show progress in line with objectives. Analysis and adaption when required.
What customers say
"Expert advice ... I was struggling to see any direction with regards to marketing. There are countless things I hadn't thought of and having a professional set of eyes on the business has been worth its weight in gold."
The Little Calm Company
"Hannah took me through my customer journey. I have since had new clients from my website and social media platforms. She listens to and understands "you" so the work expresses you and your business."
Troy Accounting Ltd
"I was able to hit the decks running and start reaping the benefits [of instagram] immediately. Plus Hannah also guided me in other elements of my web site and company strategy that has already proved very beneficial."
Vintage Vinyl Art
"Working with Hannah at this stage of our business growth has been great fun and hugely rewarding. We now have a clear focus."
"Having an external pair of eyes on my business has been invaluable. I recommend Hannah to anyone who needs to develop their business."
Emma Ryan Coaching
"I needed focus for my business. Hannah has given me a detailed, well researched plan and lots of ideas for getting it to the next level."
how did hoyland start?
(It's an old family name, ask me for the scandalous backstory!)
Chartered Institute of Marketing
British Council qualified professional association for Marketers in the UK.
Alliance of commercial copywriters promoting professional standards in the UK.