
What you can expect
My work ethic was born in financial recruitment in the city during the 90s, so I don't do vague.
You'll get straight answers realistic timescales and a plan you can actually action, not a deck that gathers dust.
Because I've built two businesses from scratch myself, I know the difference between marketing that looks good and marketing that pays the bills.
I believe that good marketing starts with genuinely understanding your customer and where you need to get to as a business, not guessing. I dig in to who and what you're trying to reach before I write a word of strategy.
Why Hoyland
It's an old family name, ask me for the scandalous backstory!
Experience
Eight years of agency side brand strategy and digital project management, a 20 year career spanning legal SaaS (managing accounts including magic circle firms, the Law Society and NHBC), building a lettings business from zero to £100k turnover in two years, and senior B2B client advisory across multiple sectors.
AI know how
Most recently I designed and launched a proprietary GEO Audit product: a scored assessment of website visibility across AI search platforms including ChatGPT, Perplexity and Google AI Overviews.
Passion
Hoyland Marketing was born from seeing how many good businesses lose momentum simply because no one has the time to step back and fix the fundamentals. I am an experienced EOS Integrator enabling Visonaries to bring their ideas to life and successfully commoditise them.

Certified Associate
Project Management Institute

AltMBA
Seth Godin's Leadership Programme

Fellow
Chartered Institute of Marketing
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