
How I help B2B organisations grow
Senior marketing expertise without the overhead of a full time hire.

Review
Most marketing underperformance has its roots in strategy and operations, not execution.
- Marketing, brand and high level website review
- Positioning and value proposition:what you offer, to whom, and why it matters to them
- Operational review
- Customer journey mapping
- Competitor and market review
Outcome: clarity on what is genuinely blocking growth, and a prioritised view of what to fix first.

Align
Objectives only work when leadership, sales and marketing are genuinely aligned.
- Marketing plan tied to commercial goals
- Brand strategy and positioning, developed and agreed with leadership
- Channel strategy across digital, content and offline
- Clear roles, timelines and accountability
Outcome: a plan the whole business actually follows.

Deliver
Strategy without delivery is just a document.
- Website builds and content
- HubSpot CMS & CRM setup and ongoing management
- Campaign planning and execution
- Ongoing marketing management as your outsourced marketing director
- Measurement and reporting against the plan
- EOS framework implementation
Outcome: marketing that runs properly, without you having to run it yourself.

EOS Integration
For organisations already running on, or considering, the Entrepreneurial Operating System.
- Translating the framework into working marketing, sales and operational practice
- Embedding EOS tools: scorecards, rocks and the Level 10 Meeting into day to day operations
- Aligning marketing goals with the wider Vision/Traction Organiser (V/TO)
- Acting as Integrator between leadership and delivery teams where needed
Outcome: an operating system that's actually embedded across the business, not just adopted on paper.
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